Google Ads
Google Ads management focused on profitable growth
Capture demand from people who are already searching for what you sell. We build and manage Google Ads campaigns around the conversions that matter to your business — leads, sales or booked calls.
What’s included
Audit & strategy
Account structure, budgets, bidding strategies and wasted spend — reviewed and turned into a clear plan.
Search campaigns
Keyword research, match types, negative keywords, responsive search ads and assets written for your offer.
Performance Max & Shopping
Merchant Center and feed review, asset groups, audience signals and product segmentation with the controls available.
YouTube & Demand Gen
Video and visual campaigns for reach, consideration and remarketing — when they fit your goals.
Conversion tracking
Google tag, GA4 integration, enhanced conversions and offline conversion imports where your sales process needs them.
Reporting
Clear reports on spend, conversions, cost per acquisition and return on ad spend, with recommendations for the next period.
A good fit if you…
Google Ads works best when there is existing search demand for your product or service. If that’s not the case yet, we’ll tell you — and suggest where to start instead.
- have a product or service people actively search for
- want leads or online sales with a measurable cost per result
- have an existing account that spends, but you’re not sure what it returns
- sell in Serbia, the region or international markets
- want to scale campaigns that already work, without losing efficiency
Our Google Ads process
01
Audit & research
Account review, competitor landscape and keyword research based on real search demand.
02
Tracking check
We confirm every key conversion is recorded once, correctly, and with the right value.
03
Build & launch
Campaign structure, ads, assets, audiences and bidding aligned with your goals and budget.
04
Optimize
Search terms, negatives, bids, budgets and ads — reviewed continuously, with changes documented.
05
Report & plan
Regular reports with results, learnings and the next actions we recommend.
Google Ads FAQ
How long until Google Ads shows results?
Search campaigns can start bringing traffic as soon as ads are approved. Automated bidding strategies need a learning period and enough conversion data before performance stabilizes, so we evaluate results over weeks, not days.
Do you work with Performance Max?
Yes — when it suits your goals and your conversion data is reliable. We use the available controls (asset groups, audience signals, brand exclusions, negative keywords where supported) and compare it against Search and Shopping campaigns.
Can you take over an existing account?
Yes. We start with an audit, keep your account history intact and make changes step by step, so performance isn’t disrupted unnecessarily.
Is the ad budget included in your fee?
No. Ad spend is paid directly to Google from your own account. Our fee covers strategy, management and reporting.
Next step
Let’s look at your advertising together.
Tell us about your business and goals. We’ll review your message and come back with a clear, practical next step.